A massive amount of people are looking at social media channels on a daily basis; more than half of the world in fact. Globally, a quarter of these users make a purchase based on recommended products or by discovering a brand on social media. Almost half of these users turn to social media to research a brand that they discovered IRL before making a purchase.
Becoming the next Kim K with a stellar organic strategy that starts with posting regularly. It’s essential to post multiple times a week, daily, in fact, multiple times a day even to Twitter and Instagram Stories. Simply put, the more you engage with the platform, the higher Reach your posts will receive. Consistency is key. Plus, to a newcomer, your regular posts will give a good impression: that you’re active, engaged with your followers (ahem, customers, and potential customers), and professional.