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How to Stand Out on Social Media During this Time

With so many people being negatively impacted by the COVID-19 pandemic, now may not seem like the time to worry about how to make the most out of the situation in regards to digital marketing. There is, however, a way to remain top of mind during this crisis in a manner that is sensitive and brings value to your clients. With so much of your audience looking to YOU, their industry leader, it is imperative to remain active and helpful online.
Our advice? Be your authentic self, be sensitive to the situation, and give your audience your expert guidance. Today, we’ll go over some of the basics of social media optimization and also some tips on how to best market yourself during this difficult time.

The Basics:

If you’re struggling with increasing your engagement, your follower count or simply don’t know where to start, read on!

First things first, if you’re a business or a professional, you should have a social media presence that reflects just that. Go ahead and create a professional business profile on Facebook, switch your Instagram profile to a business profile, and dust off your LinkedIn login and get in there!

The benefits of doing this come down to a few simple things. 

First, you will look professional to those who do not already know you, and are Googling you for the first time. Second, and most importantly, there are algorithmic perks to having a business profile on Instagram and Facebook. You will suddenly have access to powerful insights that can guide your strategy, you can boost posts to increase reach, and share links in your Instagram stories!

Now make sure you use all of the tools each platform has to offer. This includes posting regularly, publishing Stories to Instagram and Facebook, geotagging posts, tagging other businesses or friends in posts, sharing other users’ content, etc. By doing this – the robot Gods behind the Instagram, Facebook and LinkedIn algorithms will smile upon you by increasing your posts’ reach, which will have a domino effect, increasing your engagement, and follower count. Make sure you engage with the platforms’ users, both your existing and potential audience, too! This will again, not only trick the machine and result in higher post reach overall, but at its very basic level, it will ensure that your name is out there! Think about it. By commenting on or liking a friend’s post (or better yet, someone you don’t even follow!) everyone who sees that post, will see your name.

If you have any questions, would like a FREE social media audit or want to see what we offer – #SayHeyMr and give us a call! We can schedule authentic content that speaks to your business values on a regular basis without you having to lift a finger! We can increase your followers and ensure that your message is getting out there. So what are you waiting for? Contact us today!

How Do I Market Myself Right Now?

Remember – BE YOURSELF! Folks are following you, or will want to follow you, because you’re you! At this confusing time, it’s easy to get wrapped up in the idea of what you ‘should be’ posting. There is a ton of canned content going around right now about COVID-19. What do we suggest? If you’re not an epidemiologist, don’t post about how to prevent infectious diseases from spreading!

Focus on what you know, what you can offer your audience and don’t forget: BE POSITIVE!

Become the number one resource in your field by offering up your expertise. You can make a lasting impression, long after this pandemic is over, by shining as a beacon of knowledge right now. People are living with uncertainties and looking towards the experts in their areas of interest for advice and consultation.

HOT TIP: Since things are changing so rapidly, be careful about putting out information as it’s being published. Let people know you will keep them informed as information develops. Make sure you’re fully educated on the topic at hand before making statements or offering opinions.

You’re Not Alone.

When business slows or uncertainties arise such as this, it’s a common reaction for business owners to want to stop all advertising efforts. That being said, when things return to normalcy, clients will want to work with those who spent all of COVID-19 learning about and familiarizing themselves with – not those who they didn’t see or hear from at all. So don’t be afraid to let your customers know you’re doing your part to follow the social distancing guidelines, and are still here to help them. Consumers will appreciate your communication and your acknowledgement to the world outside of your industry.

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