The world of advertising is all about getting the most bang for your company’s buck, and pay-per-click (PPC) is one of the surest ways to do just that. In fact, thanks to its affordable, fast, and scalable nature, PPC is one of the best methods for businesses to get their products and services in front of consumers. For mid-to-large-sized companies, PPC is the most direct method for connecting with various audience segments. For small businesses, PPC is an easy way to equalize the playing field and help their brands compete with larger companies for customer attention. We’re here to walk you through just a few of the reasons why PPC is a necessary part of any brand’s digital marketing toolbox.
1. PPC Data Is Measurable & Trackable
Unlike many marketing tools, PPC is extremely easy to measure and track. PPC campaigns and all related collateral is completely tracked and measured — from clicks, impressions, conversions, to the dollar amount spent. As a bonus, PPC campaigns can be optimized according to data feedback in order to streamline and make the ads even more effective.
2. You’ll See Results – Fast
One of the (many) things to like about pay-per-click advertising is that it’s fast. Like, really fast. It drives almost instantaneous results. Where other tools, like SEO, and organic (unpaid) strategies can take several months to take effect, PPC ads are up and running and generating activity immediately upon activation. Next stop, measurable clicks and traffic results.
3. It’s Targeted & Focused
Another benefit of PPC advertising is the ability to target audiences based on various segmentation parameters. You can sort based on behaviors, keywords, interests, and more. This allows you to pinpoint your target audience more efficiently and tailor your messaging accordingly. You can even go so far as to alter your campaign settings by geographic location to avoid competing for keywords that might be more expensive in one area versus another.
4. It Gives You An Edge Against Competition
The chances are good that your brand’s closest competitors are using PPC advertising, too. This means that if you’re not “paying to play,” you’re probably losing out on potential market share and sales. In addition, larger businesses with more sizable ad budgets could be driving up the cost of relevant keywords. PPC advertising gives you the ability to target niche industry keywords that larger competitors might be missing. As a result, you can grow your brand’s presence in the digital realm without burning through your entire marketing budget.
5. PPC Can Help Your Brand Break Into New Markets
Utilizing PPC allows you to drive immediate traffic to your website to show off your latest and greatest product offerings and services. Plus, it gives you the ability to test the market, and expand at a comfortable pace.
6. It’s Extremely Scalable
If you’re seeing encouraging results with a campaign and want to boost it, it’s as easy as raising your budget, or targeting additional keywords/audiences. As the name would suggest, you only pay when someone clicks on your ad. You have the ability to set up a daily budget, as well as a cost-per-click (CPC) budget, so you’ll never run the risk of paying more than you allotted for on your ads.
Sounds almost too good to be true, right? If you’re interested in learning how PPC can help your business grow, schedule a free PPC consultation by saying “Hey Mr!”