Engage, Engage, Engage
In this day and age, it’s not enough to simply click “post” and call it good. The recipe for social media success is actually simple when you get down to it, simply use it in the way it was intended. That means engaging with your audience and community. Check and respond to your notifications regularly, comment on posts from your followers and industry, and take it one step further to reach out to folks. Add a poll to your Instagram story and ask a question. It’s an easy way to slide in to the followers that respond and make that connection.
Grow Your Audience
How to gain more followers has got to be one of the most-asked questions we get here and we’re not your Italian grandmother, so we’re happy to share the recipe to our secret sauce. First, a few updates on Instagram. You don’t usually think to combine that with SEO, but they’re working on making the platform more search-friendly. This means that the keywords you’re using consistently in your posts can give you a serious boost in you industry. Make the copy of your posts clear, intentional, and consistent. We’re sure you’ve all heard about Reels by now and we’re telling you to jump right on that bandwagon. Instagram is rewarding those who post Reels with a huge boost of organic reach; we’re talking ten times the eyes on your regular posts and stories.
A few other considerations to keep top of mind when growing your audience is engaging and sharing. Do you follow a ton of industry publications? Comment on their recent posts! Not only will it make your account seem more authentic, it will also get more users’ eyes on your profile. You should also be taking advantage of the sharing features from each platform. Post several times per week to your stories, retweet, and share a few articles on Facebook! This will help increase your organic reach as well as make your account more appealing to follow. No one wants to see self-serving content 100% of the time. Speaking of content, let’s talk likes versus shareability. A lot of folks prioritize the number of ‘likes’ they get on a post rather than how many people shared in. When it comes to growth, a share can get your post on the eyes of many more people and can arguably be more valuable. Keep this in mind when it comes to crafting your content masterpiece.
Let’s talk loopholes to this payed growth structure. We’ve found that the best possible growth strategy combines paid ads with organic efforts. Put a small budget behind your Facebook page each month and you’ll be able to target individuals that are either your ideal customer or are likely to engage with your page, then sit back, relax, and watch those followers roll on in. Combine this with the organic strategy we discussed previously and you’ve got a winning combination to draw people to the page and get them to stick around.
One major trend to come out of 2020 that didn’t involve face masks or hand sanitizer was TikTok. This booming social media platform was the number one most downloaded app this year. If you haven’t gotten on there yet, now is the time, people! There’s ample opportunity to get your name or product out there and we’ve seen that it’s here to stay. If you’re not confident in your TikTok-ing capabilities, we’re here to help. We can give you step-by-step tutorials, content guidance, and so much more.