When it comes to social media analytics, there’s often a whole other side that gets overlooked. We’re talking about more than just the basics here – likes, shares, and comments. We’re talking about the metrics that are the unsung heroes, quietly working behind the scenes to provide valuable insights into the performance of your social media efforts.
We’re here to highlight some metrics that might not have been on your radar but could be absolute game-changers for your brand’s social media. So what do you say? Are you ready to take a deeper look into the world of metrics? Great, let’s get started!
Audience Sentiment Analysis:
Click-Through Rate (CTR) for Each Social Platform:
Dark Social Shares:
Not all sharing happens in the public eye. Dark social refers to the sharing of content through private channels like direct messages and emails. Tracking dark social shares provides a more accurate picture of your content’s reach, as it includes the shares that traditional analytics might miss. Utilize tools that can trace dark social activity to understand the true virality of your content.
Time Spent on Page After Social Referral:
Conversion Rate by Social Channel:
Post Reach vs. Engagement Rate:
Reach and engagement are often treated separately, but understanding their relationship is key. Track the ratio of post reach to engagement rate to determine how effectively your content is engaging your audience relative to its potential reach. A high engagement rate with low reach might indicate the need for a broader distribution strategy.
Return on Ad Spend (ROAS) for Social Advertising:
If you’re investing in social media advertising, it’s crucial to measure the return on that investment. Calculate ROAS by dividing the revenue generated from social ads by the amount spent. This metric provides a clear understanding of the profitability of your social advertising campaigns, helping you optimize budgets and strategies.
So there you have it! These metrics might not be the usual suspects, but they hold the keys to a more refined and impactful social media strategy. Embrace the data, adapt, and watch your digital presence soar.
Keep on tracking!